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Is the HubSpot CMS the right choice for you?

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Before we start the discussion on HubSpot CMS. We will talk about what exactly the CMS-Content management system is? Content management system is simply a system that manages content. Let’s break these three components and do more in-depth analysis.

What is Content?
Content is both information and communication, and the total sum of readability, relevancy, and usefulness of the information presented, and the manner in which it is presented. Content may include text, graphics, video, images, audio, documents, records, etc. As we are talking about online content it can be anything that is probably be stored and managed online.

What is Management?
It is the act of managing, directing, handling or controlling the digital content electronically.

What is System?
A system is a set of interacting or interdependent components, working together to achieve common goal. Here system is meant as a software tool or combination of software tools, that enable the management of the content efficiently and effectively to achieve desired output.


Now combining all three definitions:

A CMS is a software system that enables group of both technical and non-technical people within an organization to store, edit, manage, control and publish a variety of informational and valuable digital content to achieve a common goal i.e. to attract the ideal visitors on the page to increase leads.
Depending on the work you want your website to perform, there are many types of Content Management Systems.

  • WCMS (Web Content Management System)
  • CCMS (Component Content Management System)
  • ECMS (Enterprise Content Management System)
  • DMS (Document Management System)
  • LCMS (Learning Content Management System)
  • EDRMS (Electronic Document and Records Management System)

The type of CMS that meets your company requirements will depend on the type of contents you wish to manage, the size of your organization, in-house resources, size and type of content experience you are managing and many more factors.

The marketers are not using traditional marketing tactics, instead of displeasing the potential customers with guerrilla marketing or telemarketing tactics and excessive text message marketing to drive your sales, how about attracting visitors towards you, by giving them something they want and need, building a goodwill and trust. That’s how modern marketers are converting the visitors into the leads. This is what we call an inbound marketing. Inbound marketing utilizes the full spectrum of platforms available to you online as a way to attract key people to your site and turn them into leads through: Social Media, SEO, Email Marketing, and Blogging.

Inbound Marketing doesn’t work in isolation, there are so many components and links to be connected with all the time, for example: From blogs to tweets to emails – these all work together and hence has to be managed together which means visiting many different sites to manage many different platforms, with different logins and different tracking for every single thing you do. This can become overwhelming and nearly impossible to handle the marketing strategy smoothly.

HubSpot is the solution to above mentioned problems! With HubSpot, you are able to bring everything into one place. Plus, it is the one-stop shop, a central home of all your marketing activities. HubSpot CMS modern and advanced analytics and tracker will show you direct Returns-on- Investment of your marketing efforts. Migrating your website to the HubSpot CMS has many advantages, some of the prominent advantages are mentioned below:

One Tool for All:
Whether its inbound campaign, offers, emails, SEO, CTAs, and etc. all are aligned with only one platform, this provides effective and efficient handling of content.

File Management:
Files are easily assessable with HubSpot platform for using it anywhere on your site. This option makes it easy to assimilate all marketing activities.

Content Personalization:
With the HubSpot, you are allowed to use Smart Content, a CRM with tailored marketing tactics, which auto-magically personalize the website and links it with unique visitor’s needs and taste.

Closed-loop Reporting:
makes it laidback to get insight of the impact of your content in relation to the rest of the publicizing activity.

Fast and Secure Website:
Hosting your website on HubSpot lets you to take benefit of HubSpot’s enterprise grade Content Delivery Network. A CDN is a network of proxy servers that are used by several data centers to ensure speed and security. It means that the chances for downtime are low-slung. In 2014 HubSpot achieved 99.99% uptime.

According to HubSpot research, businesses that used HubSpot saw their traffic increase by more than 25 times. In deciding whether HubSpot is the right choice for your business. You must first asses your business goals and budget and research your options. Are you currently trying to scale your business? What are your revenue growth targets? Are you looking for a powerful in-bound marketing strategy tool that boosts up business sales? If the answer is in Yes, then you are choosing the right content management system. Deciding to go for HubSpot is a big business decision and requires early careful, thoughtful, agreed-upon planning for design and implementation. It might be costly, but it’s worth the investment, if chosen carefully as per business type. Businesses nowadays need to make the move to get most out of their website.

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