By: Digital Dividend | Comments Off on How will Mobile app help you in your business | View: 2049
In today’s ever changing technology world where everything is going mobile, people are wondering what really is mobile app development. Mobile app development is the process of building a mobile app to run on various mobile platforms. A mobile platform is a mobile operating system (OS). A mobile OS is software that allows tablet PCs, smartphones, and other devices to run apps and programs. A mobile OS typically starts up when a device is turned on, presenting a screen with icons or tiles that present information and provide application access. Apple’s mobile operating system is called iOS, Google mobile platform is Android, BlackBerry has RIM, and Microsoft Windows has Windows Mobile. Each platform has its own rules & regulations, and requirements to make a mobile application. For example iOS mobile apps require Objective C, whereas Android mobile applications use Java.
This is very crucial to understand that different mobile platforms has different requirements because when making an application for mobile on the various mobile platforms you cannot just make one app and transfer it over to the next platform.
Things to consider when creating an app for your business includes; friendly end-user experience, the app must perform well on all the platforms, the focus of mobile app development is its users, the app must be easy to use and should have great graphic interface, because the user is always attracted to the apps that are less complicated and easy to use, with fast lightning speed. The app must be secure. The data transferred over the network must be encrypted by the carrier network. As most Apps sync data with online, web-based applications, the storage of that data on the server must also be secured.
Businesses can boost their overall profits through developing mobile apps of their own. People nowadays are using smartphones and mobile devices to access whatever information they need. It is essential for your business to have an app because here’s an app available on almost everything. People are walking around with Internet-connected computers in their pockets, smartphones which open a whole new world of opportunities for marketers at businesses from small to large.
Following are some benefits businesses are getting an extra boost through mobile application development.
YOU ARE VISIBLE TO CUSTOMERS 24/7:
Whether your business is small or large, customers wants quick ways to reach your company. Mobile apps increase customer engagement with your business. You can get a chance to directly connect with the customers in real-time with the features like online help assistant or online messaging.
ADDITIONAL BOOST TO YOUR SALES:
Mobile apps surge the sales in a number of ways. Online ordering is the most apparent way to boost a sale by offering a way for users to browse your products and submit orders directly through the apps. By sending a message to users through a push notification is a great way to drive sales. You can simply promote a product or service, or you can tell users about a special offer, deal, discount, or event.
APPS REDUCE BUSINESS COSTS:
Apps reduces the traditional brick and mortar overhead costs of paper newsletters, brochures, show casing the products, it will also contribute in eliminating the sales persons salary, credit card fees, lease on storefront, electricity, telephone, heating/cooling, taxes, displays, repairs and maintenance to the building. The less money that your business spends on these items, the more resources can be absorbed towards producing high-quality products/services, or marketing strategies, thus attracting more customers.
APPS SAVES TIME:
Apart from helping your business reduce the costs, mobile applications also help in saving your business and customer time. Small businesses that use mobile apps to help manage their operations are saving more than 370 million of their own hours and over 725 million employee hours annually, according to a study by the Small Business and Entrepreneur Council. Customers can make payment via an app, anywhere, anytime. This saves time, improves security and offers a means for managing money more effectively than conventional methods. If your business is a restaurant, spa, personal training studio, Movie Theater or other session-based business, mobile reservations allow to save customer’s time of advance bookings by avoiding hassles of reaching the spot for advance bookings.
This century’s customers claim everything at their fingertips. If your business does not offer such services, it will see a decline in the number of customers.
Apps have become a catalyst that boosts business growth. Mobile application development is a growing field and there is no doubt that every business needs to have a solid strategy for their mobile presence to beat the cut throat competition around the globe.
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