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Advantages of Mobile Applications for Businesses

By: Digital Dividend | Comments Off on Advantages of Mobile Applications for Businesses | View: 4321

In today’s ever changing technology world and mobile shift, people are wondering what mobile app development is all about. 

Mobile app development is the process of building a mobile app to run on various mobile platforms. A mobile platform is a mobile operating system (OS). A mobile OS is software that allows tablet PCs, smartphones, and other devices to run apps and programs. 

A mobile OS typically starts up when a device is turned on, presenting a screen with icons or tiles that present information and provide application access. 

Apple’s mobile operating system is called iOS. Google’s mobile platform is called Android. BlackBerry has RIM, and Microsoft has Windows Mobile. Each platform has its own rules and regulations, as well as specific requirements for making a mobile application. 

For example, iOS mobile apps are built in Objective-C, whereas Android apps are built with Java.

It’s crucial to understand that different mobile platforms have different requirements, because when making an application for mobile, you generally cannot just make one app and transfer it over to the next platform. 

If you are considering making an app for your business, you need to consider both the end-user experience and the app’s performance across platforms. The focus of mobile app development is always the users – the app must be easy to use and should have a stellar UI and UX. 

Why? Because the end user is always more attracted to apps that are easy to use and respond fast. 

Another consideration is security for your app. The data transferred over the network must be encrypted by the carrier network. As most apps sync data with online, web-based applications, the storage of that data on the server must also be secured.

Businesses can sometimes boost their profits by developing mobile apps of their own. People use smartphones and mobile devices to access many kinds of necessary information. That’s why it can be essential for your business to have an app, because there’s an app available on almost everything. People are walking around with Internet-connected computers in their pockets. Their smartphones open a whole new world of opportunities for marketers and businesses.

The following are some of the benefits businesses are getting through mobile application development.

YOU ARE VISIBLE TO CUSTOMERS 24/7:

Whether your business is small or large, customers want quick ways to reach your company. Mobile apps increase customer engagement with your business. You can get a chance to connect with your customers in real-time with features like online help assistants or online messaging. 

MEASURABLE SALES INCREASES: 

Mobile apps can increase sales in a number of ways. For example, online ordering offers a way for users to browse your products and submit orders directly through your app. Another method to increase sales is by sending push notifications to your customers. Push notifications make it easy to promote a product or service. 

APPS CAN REDUCE BUSINESS COSTS: 

Apps can reduce traditional brick and mortar overhead costs and reduce your staffing costs. The less money you have to spend on those items, the more resources you can direct toward producing high-quality products and services and attracting customers. 

APPS CAN SAVE TIME: 

Apart from helping your business reduce costs, mobile applications can also help in saving your business and customers time. Small businesses that use mobile apps to help manage their operations are saving more than 370 million of their own hours and over 725 million employee hours annually, according to a study by the Small Business and Entrepreneur Council.  

Customers can make payments via apps, anywhere, anytime. This saves your time, improves security and offers a means for managing money more effectively than conventional methods. If your business is a restaurant, spa, personal training studio, movie theater or other session-based business, mobile reservations allow you to save your customers’ time by streamlining the booking process.

In addition, customers are more demanding than ever. If your business does not offer easy to access online services, it may see a decline in customer numbers.

Apps have become a catalyst for boosting business growth. Mobile application development is a growing field, and having a mobile strategy for your business could be a very smart move.

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